Faster
Sale:
When your home sells faster, you save carrying costs, mortgage payments
and other ownership costs. A quicker sale creates less inconvenience for
you.
If you’ve moved before,
you know the energy it takes to prepare for showings: keeping the home
clean, making child care arrangements and altering your lifestyle. Proper
pricing reduces these demands on you, by helping your home sell faster.
At market value your home
will gain exposure to more prospects who can afford the price. Sellers
who list at a higher price are looking for that one buyer who will pay
it. Sellers often do not realize that they have discouraged many potential
buyers who could have afforded the home. The final sales price is probably
one that will be affordable by more purchasers. This is because sellers
many times accept a much lower price at a much later date since that one
buyer is willing to pay the higher price never comes.
Increased salesperson response:
When salespeople are excited about a home and its price, they make special
efforts to contact all of their potential buyers. Knowing that it is priced
properly for its market, they expect it to sell soon and encourage their
prospects to act quickly.
Their excitement is contagious!!
Better response from advertising
and sign calls: Ad calls and sign calls to Realtors turn into showings
when price is not a deterrent. Most serious prospects are well educated
about asking prices in the areas they are seeking. They will not waste
their time on a home they consider overpriced.
Higher offers attracted: Buyers
fear they might lose out on a good home when it is priced right. They
are less likely to make “low ball offers.” Better pricing
attracts multiple offers, too!
Means more money to sellers:
If a home is priced right, the excitement of the market produces higher
sales prices. You net more both in terms of actual sale price and in less
carrying costs. |
